Cold Outreach Strategy

Which segments we have targeted, how far we got, what blocked us, and what is next.

Segments

SegmentStatusFoundReachedReplPosBlockerNext stepLast try
YouTube creators - BUILD (no course yet) note active 27 27 1 1 Tyler on manual hold per Maaz (no further emails). Correction 2026-06-11: no youtube_v2 follow-ups are actually queued in ce.db; the campaign yml is day-0 only and Tyler has no lead row. Suppression insert for tyler.ley@okstate.edu is in the week-1 runbook. 2026-06-10 edit
YouTube creators - UPSELL (already have a course) active 51 51 0 0 Continue the follow-up sequence. Different pitch: improve or scale their existing course. 2026-06-10 edit
Software and other engineers (GitHub) - sent active 14 14 0 0 First batches already sent (engineers_v1 + engineers_v6). 2026-06-09 edit
GitHub engineers - vetted, ready to send note active 68 0 0 0 Hand-validate the 81 emitted leads (60 on 6/11 plus 21 on 6/12 after the US-matcher rewrite) before loading any into the sender. GitHub sourcing is now deprioritized per Maaz; this pool is the leftover secondary source and its US-evidenced rows are exhausted. - edit
Teardown lane - manual value-first outreach note active 7 0 0 0 Pick sender identity (both reviewers recommend Maaz over the Sarah persona), then send 1-2 per day from Dell. Drafts in sends/teardown-drafts-2026-06-11.md. - edit
YouTube engineering creators - Agent 9 daily 100 note active 100 0 0 0 Hand-validate the first 100-row batch (data youtube_prospects agent9-yt-2026-06-12.csv), then register the daily ColdSource-RunAll task. Most rows have no email (YouTube hides links behind the About-page captcha) and are DM or About-page outreach; Reoon-verified emails flow into the cold-email batch automatically. 2026-06-12 edit
Manual lane - UK and CA engineer leads targeting 6 0 0 0 Hand-sent email or DM only, no automation: Liz Rice, Alex Ellis (UK); Burkov, Hejazizo, Tanda, Abraham (CA). PECR, GDPR and CASL keep these out of the automated sender. - edit
LinkedIn engineering creators - Agent 5 daily 15-25 note targeting 0 0 0 0 other New LinkedIn search-page selectors need one supervised live run with the LinkedInAgentsProfile Chrome before the 6:30am schedule resumes. Run a supervised first run (Run-Daily.ps1) and validate the harvest selectors against the live DOM. DM sending stays manual from the DM-queue digest. - edit
Only role inbox addresses blocked 0 0 0 0 no_personal_email Not individually counted. Only role inboxes (info, contact, team) found, no personal address. Disqualified per the no-role-address rule. Find a personal email through another channel before any send. - edit
Weak or unverifiable sources blocked 0 0 0 0 weak_source Not counted. Only fandom, wikipedia, rocketreach, or contactout listings; identity could not be confirmed. Disqualified. Need a primary source (own site, LinkedIn, channel) before reconsidering. - edit
Could not confirm US location blocked 0 0 0 0 non_us Not counted. No US-location evidence with a source URL. Disqualified per the US-only rule. Re-include only if a US base is confirmed with a source. - edit
GitHub maintainers without proven audience blocked 0 0 0 0 no_audience Not counted. Had an email but no provable audience that would buy a course. Disqualified per the audience-evidence gate. Reconsider only those with a real following or list. - edit
Needs email re-verification blocked 5 0 0 0 unverified_email Re-verified 2026-06-11 via Reoon power mode: all 5 returned catch-all or unknown, none safe. Kent C. Dodds and Steve Klabnik moved to the manual DM lane (strong avatar fit, personal catch-all domains). No further verification spend. Reach Dodds and Klabnik via X or LinkedIn DM instead. 2026-06-11 edit

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Overall strategy / next steps