Alex Hormozi Core Four, in his recommended order. Numbers are last 30 days.
People who know you. Highest conversion, lowest cost. Do first.
No data yet
People who do not know you. No audience needed. Do second.
Updated 2026-08-09
Free content to many. Compounds but lags. Do third.
No data yet
Paid attention to many. Needs offer/funnel calibration. Do fourth.
No data yet
Referrals, affiliates, agencies, employees who get leads for you.
No data yet